AI is becoming a useful tool for businesses, especially when it comes to digital marketing. For this assignment, I used ChatGPT to help create a customer persona, research SEO keywords, come up with blog ideas, and create marketing content for Marshall Land Brokers & Auctioneers in Kearney, Nebraska. I also used AI to create an image representing the company. Below, I’ll go through each step and explain how I used AI throughout the process.
Customer Persona
Information needed
The first step was figuring out what information I needed to create a customer persona for Marshall Land Brokers & Auctioneers. I started by asking ChatGPT the following prompt:
Prompt: “I want to create a customer persona. What information do you need to create it?”
After finding out what information was needed, I asked ChatGPT to use general information about Marshall Land Brokers & Auctioneers to identify its potential customers.
Prompt: “OK, I am researching Marshall Land Brokers & Auctioneers in Kearney, Nebraska. Based on the general information available about the company and its typical customers, try to infer all the information you need to create a customer persona (i.e., a promising new customer). Then, also list the information you think is still needed.”
Non-providable information
Since I didn’t have access to all the company’s customer information, I used ChatGPT to make educated guesses about the missing details.
Prompt: “Regarding the information still needed for Marshall Land Brokers & Auctioneers, we don’t have detailed information. Based on general knowledge about farmers, ranchers, landowners, and agricultural real estate customers in Nebraska, make educated guesses about their age, income, motivations, online behavior, communication preferences, buying decisions, challenges, and personal interests. Clearly identify these as assumptions rather than confirmed facts.”
Generating customer persona
After gathering the available information and filling in the missing details with reasonable assumptions, I asked ChatGPT to create a complete customer persona.
Prompt: “Now, you seem to have all the information to create a customer persona. Using the information in our conversation, create a detailed customer persona (i.e., a promising new customer) for Marshall Land Brokers & Auctioneers in Kearney, Nebraska.”
The customer persona ChatGPT created was David Miller, a 55-year-old Nebraska farmer and landowner interested in expanding his farming operation and making smart land investments. This fictional persona helps identify the type of customer Marshall Land Brokers & Auctioneers could target through digital marketing.
Search engine optimization (SEO)
Keyword research
Next, I used ChatGPT to find five possible SEO keywords that people might search for when looking for farmland or land brokerage services in Nebraska.
Prompt: “Make a list of the top 5 keywords people might use to find information about Marshall Land Brokers & Auctioneers in Kearney, Nebraska, on Google. Separate them by commas.”
These keywords could help the company reach potential customers who are searching for farmland, land auctions, and agricultural real estate. The keywords are suggestions rather than verified search-volume rankings.
Content creation
Blog post idea.
After creating the customer persona and identifying keywords, I asked ChatGPT to come up with three blog ideas that would interest potential customers.
Prompt: “Write 3 blog post ideas about Marshall Land Brokers & Auctioneers in Kearney, Nebraska, that the customer persona created earlier would be interested in searching for.”
[INSERT SCREENSHOT OF 3 BLOG IDEAS]
Out of the three ideas, I chose “5 Things to Consider Before Buying Farmland in Nebraska.” I thought this topic would be useful because it provides information for farmers and landowners who are considering purchasing property.
Writing a blog post.
Once I chose my topic, I used ChatGPT to write a 500-word blog post. I wanted the blog to sound natural, provide useful information, and include a call to action at the end of each section.
Prompt: “I want you to act as a blogger with expertise at Marshall Land Brokers & Auctioneers. You are writing a blog post for ‘5 Things to Consider Before Buying Farmland in Nebraska.’ This post should be helpful for farmers and landowners interested in purchasing farmland. There should be a call to action at the end of each section. The length of the blog post will be 500 words. The tone will be informal. You should write as an individual blogger with a personal approach, so do not use plural first-person to refer to yourself, such as ‘our’ or ‘we.’ Only use singular first-person. Do not use passive voice.”
This blog provides information about soil quality, location, water availability, farmland prices, and working with an experienced land broker. These are all important things potential buyers should consider before purchasing farmland.
Social media post
After creating the blog, I used ChatGPT to write a LinkedIn post to promote it. The goal was to get people’s attention and encourage them to visit my website to read the full article.
Prompt: “Create a LinkedIn post regarding ‘5 Things to Consider Before Buying Farmland in Nebraska’ for the customer persona created earlier for Marshall Land Brokers & Auctioneers.”
I used this content to prepare a LinkedIn post that summarizes the blog and encourages people to learn more about buying farmland in Nebraska.
Image creation
For the image creation portion, I used ChatGPT to develop a prompt for an AI-generated image representing Marshall Land Brokers & Auctioneers.
ChatGPT Prompt: “I am going to draw a picture regarding the text below using an AI image generator. Write a proper prompt – Marshall Land Brokers & Auctioneers constantly strives to develop new products and works hard to provide the best value to its customers. Additionally, it always does its utmost to serve the community.”
[INSERT SCREENSHOT OF CHATGPT’S GENERATED IMAGE PROMPT]
Image Generator Prompt: “Create a realistic image of a Nebraska farmer and a professional land broker shaking hands in front of a beautiful farmland landscape. Include green crop fields, grain bins, and a warm sunset. The image should represent trust, community involvement, agricultural real estate, and the relationship between landowners and Marshall Land Brokers & Auctioneers.”
I used AI image generation to create a picture that represents the company’s connection to agriculture and its customers.
Last remarks
For this assignment, I used ChatGPT to figure out who Marshall Land Brokers & Auctioneers should be targeting, find keywords, and come up with ideas for blogs and social media posts. I also used AI to make an image for the company. I think AI makes it a lot easier for businesses to come up with marketing ideas and reach the right people. It’s definitely something I could see being useful for a company like Marshall Land Brokers & Auctioneers to help get more people interested in buying or selling land.