Customer Profile
Rolling Bones helps hunters with applications, hunting strategies, outfitted adventures, gear, and education. The company is built around helping hunters make a plan instead of trying to figure out complicated applications and hunts on their own.
Demographic Information
Age: 25–65
Gender: Typically male, although women can use the services as well.
Location: Mostly customers throughout the United States, especially people interested in western big-game hunting and hunting opportunities across different states or countries.
Education: No specific education level is needed.
Occupation: Could range from farmers and ranchers to business owners, tradesmen, salesmen, and other working professionals.
Income: Usually middle to upper-middle income because hunting trips, applications, equipment, travel, and memberships can become expensive.
Marital Status: Single or married, with many customers having families.
Psychographic Information
Interests & Hobbies: Hunting, shooting, fishing, camping, traveling, firearms, outdoor gear, and spending time outdoors.
Values & Beliefs: They value the outdoors, hunting traditions, conservation, family, and making memories through hunting.
Lifestyle: Usually hardworking people who spend a lot of their free time outdoors. They may only have a limited amount of vacation time each year, so they want their hunting trips to be worth the time and money.
Personality: Adventurous, competitive, independent, and willing to travel for a good hunting opportunity.
Motivations: Drawing better tags, hunting new species and states, going on quality hunts, and making the most out of their hunting years.
Challenges & Pain Points: Keeping track of different states’ application systems, deadlines, preference points, regulations, outfitters, and figuring out which hunts are actually worth their money. Rolling Bones specifically identifies confusing regulations, draw systems, outfitter choices, and logistics as problems it helps hunters handle.
Behavioral Information
Buying Behavior: This customer is willing to spend more money on something when he believes it will improve his hunting experience or save him time. He researches hunts, gear, outfitters, and different states before spending money.
Product/Service Usage: He may use Rolling Bones for application services, preference-point strategy, hunting adventures, gear, shooting courses, and planning future hunts. Current RBO memberships include services such as application reminders, adventure planning, draw applications, point tracking, and consultations depending on membership level.
Online Behavior: Uses Google, YouTube, Facebook, Instagram, hunting websites, podcasts, and online hunting forums to research hunting opportunities and equipment.
Customer Journey: He may first hear about Rolling Bones through another hunter, social media, a podcast, Google, or an Adventure Hub. From there, he looks into what RBO offers and eventually purchases a membership or works with an advisor to start planning applications and hunts.
Goals and Objectives
Short-Term Goals: Apply for upcoming tags, build preference points, find a good hunt, and make sure he does not miss application deadlines.
Long-Term Goals: Hunt several different states and species, eventually go on dream hunts, and create hunting memories with friends or family.
How Rolling Bones Helps: Rolling Bones gives him one place to help manage applications, develop strategies, find vetted hunting adventures, and prepare for hunts.
Objections and Concerns
Potential Barriers: Membership cost and the overall cost of applications and hunting trips could cause him to hesitate.
Common Questions: Is the membership worth it? What states should I apply in? How many preference points do I need? Which hunts fit my budget? Can RBO help me find a trustworthy outfitter?
Influence Factors
Friends and hunting partners are a big influence, along with hunting personalities, outfitters, podcasts, YouTube videos, social media, and customer reviews.
Customer Persona
Name: Jake
Age: 42
Occupation: Owns a small construction company and spends most of his free time hunting and outdoors.
Goals: Jake wants to hunt elk and mule deer in more western states and eventually take a few international hunting trips. He also wants to make better use of his preference points and have a plan for the next several years.
Challenges: He is busy with work and his family and does not have enough time to keep up with every state’s application deadlines and changing regulations. He also doesn’t want to spend thousands of dollars on a hunt that ends up being a bad experience.
Personality: Jake is hardworking and independent. He loves hunting and is willing to spend money on it, but he wants to know that he is getting good value. He would rather have someone knowledgeable help him make a plan than waste time and money trying to figure everything out himself.
Persona Quote: “I want to spend less time figuring out applications and more time actually planning hunts.”
Sources:
About – Rolling Bones Outdoors